Empathy.Insight.Impact.
Hi, I'm Dr. Alexis Bigelow. I’m passionate about connecting with users and sharing their stories to help develop innovative products for diverse audiences. I’ve partnered with organizations like PBS Kids, Mattel, and Rockman et al Cooperative to create more inclusive, efficient, and evidence-based experiences grounded in real user needs.
Education
PhD from University of Texas at Austin (2024)
Masters from University of Delaware (2015)
Bachelors from University of Delaware (2014)
Work Experience
User Experience Researcher Associate II
Rockman et al Cooperative
July 2024 - August 2025
Designed and executed end-to-end UX research (usability testing, interviews, contextual inquiry) to improve accessibility, pacing, and engagement for PBS KIDS educational products including Phoebe & Jay: Barbershop & Dance Party and Super Why Comic Book Adventures.
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Partnered with producers, designers, and learning researchers to align user insights with educational goals, product design, and overall product strategy.
Synthesized mixed-methods findings into compelling reports and visual frameworks that influenced iterative design decisions across the product life cycle.
Led participant recruitment and data collection with attention to inclusion, ethics, and accessibility.
User Experience Researcher
Sports Excitement
September 2023 - January 2023
Managed a team of 4 researchers to ensure fidelity to research protocols and company vision.
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Developed a research strategy and roadmap to guide MVP development and identify key opportunities for customer engagement.
Planned and conducted user-centered design research (surveys, interviews, concept testing) aligned with business goals and product priorities.
Collaborated cross-functionally with data science, product, and design teams in an agile environment to translate insights into measurable outcomes.
User Experience Researcher
Mattel, Inc.
June 2023 - August 2023
Conducted field studies, concept testing, and usability tests with toddlers and caregivers to evaluate hybrid physical–digital toy experiences, focusing on prototype interaction and engagement.
Collaborated across research, design, and product teams to refine ergonomics and player experience for the Laugh & Learn Activity Table.
Produced clear, visual summaries of findings grounded in research principles to inform iterative design and product strategy.
User Experience Researcher
Notley
June 2021 - August 2021
Executed qualitative user research (interviews, contextual inquiry, usability review, surveys) to improve engagement, onboarding and retention for a subscription product, Ripple Reads.
Partnered with marketing and product teams to connect research insights with measurable business outcomes.
Communicated findings through storytelling and data visualization to build cross-functional alignment.
User Experience Researcher
University of Texas at Austin
August 2020 - May 2021
Led focus groups, interviews, and playtesting for an educational game, Racing to Empathy, to improve design and instruction flow.
Created user personas and synthesized findings to guide game design and curriculum integration.
Communicated research findings through clear storytelling to influence design and stakeholder decisions.
